by Eva Sanagustín · Libros de Cabecera · tapa blanda · ISBN 9788494660061
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«Vender más con marketing digital» is the digital marketing handbook by Eva Sanagustín, published by Libros de Cabecera in paperback (198 pages).
The book argues that selling online requires planning. It guides the reader in creating an online strategy: analysis of the environment and competition, objectives, strategies and tactics (content, search engines, social networks, email, advertising), calendar, budget and measurement. Includes a glossary of terms.
First edition (2018). Temáticos collection. Includes 67 illustrations. Text in Spanish.
Aimed at entrepreneurs, SMEs and digital marketing professionals who need to structure their online sales strategy.
