by Gary Vaynerchuk · Harper Business · tapa blanda · ISBN 9780063143791
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«Twelve and a Half» is Gary Vaynerchuk's leadership essay, published by Harper Business in paperback (224 pages, in English).
In his sixth business book, Gary Vaynerchuk argues that emotional skills accelerate business success. He breaks down twelve human ingredients —empathy, curiosity, patience—, offers exercises and real examples to develop them, and reveals his «half», the skill he finds hardest, to help readers discover and strengthen their own.
The full subtitle is «Leveraging the Emotional Ingredients Necessary for Business Success». It was published on 30 November 2021.
Aimed at leaders, entrepreneurs and professionals interested in leadership, personal development and business success.
Gary Vaynerchuk is an American businessman, author, speaker, and internet personality. He is a co-founder of the restaurant reservation software company, Resy, and Empathy Wines. First known as a wine critic who expanded his family's wine business, Vaynerchuk is now more known for his work in digital marketing and social media as the chairman of New York–based communications company VaynerX, and as CEO of VaynerX subsidiary VaynerMedia.
