by Alain Picot · Dunod · tapa blanda · ISBN 9782100031597
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«Trade marketing: Industriels-distributeurs: les voies de la coopération» is the essay by Alain Picot, published by Dunod in paperback (152 pages).
The work analyses how the relationship between manufacturers and large-scale retail evolved from confrontation to strategic cooperation. It presents trade marketing as a tool for achieving shared profitability and reviews reference strategies, commercial challenges and organisational consequences for the sector.
Work in French, published in 1997; Business and Economics category.
Aimed at students and professionals in the sector who want to understand collaboration between manufacturers and distributors.
