by David L. Rogers · Yale University Press · tapa dura · ISBN 9780300165876
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«The Network Is Your Customer» is the business essay by David L. Rogers, published by Yale University Press in hardback (312 pages, in English).
David L. Rogers analyses how customer networks created by digital technology can become a strategic asset. He proposes five strategies (access, engagement, personalisation, connection and collaboration) and explains them with over a hundred cases, from sales and innovation to cost reduction and loyalty.
The book includes bibliographic references, an index, cases and examples by industry, and a self-assessment on the use of customer networks.
For executives, marketing managers and entrepreneurs who want to use digital networks and platforms as a business tool.
