by David L. Rogers · Yale University Press · tapa blanda · ISBN 9780300188295
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«The Network Is Your Customer» is David L. Rogers's business essay, in paperback, published by Yale University Press (336 pages, in English).
The book analyzes how digital technologies and social networks transform the relationship between companies and customers. David L. Rogers proposes five strategies —access, engagement, personalization, connection, and collaboration— to create value, with over a hundred cases from sectors such as fashion, software, and healthcare.
Published on November 13, 2012; illustrated edition.
Aimed at executives, entrepreneurs, and marketing and communication professionals seeking to adapt their organizations to the digital environment.
