by Kenichi Ohmae · Penguin · tapa blanda · ISBN 9780140067224
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Dive into the world of strategic thinking with 'The Mind of the Strategist' by Kenichi Ohmae. This essential book explores how business leaders can develop a strategic mindset to achieve a competitive advantage in today's market. Through concrete examples of successful companies such as Sony, Nissan, and Honda, Ohmae breaks down the keys to analyzing the market, evaluating the competition, and satisfying customer needs. Discover how to revolutionize your business approach and achieve success in the competitive world of business.
Tapa dura
Kenichi Ohmae is a Japanese organizational theorist, management consultant, former Professor and Dean of UCLA Luskin School of Public Affairs, and author, known for developing the 3Cs model. He has argued that Japan's prolonged economic stagnation stems from a societal shift he terms a "low-desire society", characterized by declining ambition and consumption, particularly among younger generations.
