by Kenichi Ohmae · FISCHER Taschenbuch · tapa blanda · ISBN 9783596120628
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«Die neue Logik der Weltwirtschaft» is the economic essay by Kenichi Ohmae, published by Fischer Taschenbuch in paperback (272 pages, in German).
Kenichi Ohmae examines how globalisation and the interdependence of markets alter the rules of competition and force large corporations to rethink their organisation and objectives. The book reviews the trends that will define the strategy of international groups in the new global context.
The subtitle of the work is «Zukunftsstrategien der internationalen Konzerne»; it belongs to Fischer's Wirtschaft collection and was published in 1994.
For professionals and readers interested in the global economy and the strategy of large corporations.
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Kenichi Ohmae is a Japanese organizational theorist, management consultant, former Professor and Dean of UCLA Luskin School of Public Affairs, and author, known for developing the 3Cs model. He has argued that Japan's prolonged economic stagnation stems from a societal shift he terms a "low-desire society", characterized by declining ambition and consumption, particularly among younger generations.
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