by Patricia B. Seybold, Ronni T. Marshak, Jeffrey M. Lewis · Crown Pub · tapa dura · ISBN 9780609607725
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«The Customer Revolution» is the business management essay by Patricia B. Seybold, Ronni T. Marshak and Jeffrey M. Lewis (hardback, 416 pages, English).
Patricia B. Seybold argues that the internet and mobile devices have given control to customers, who demand changes in prices, channels and products. She analyses cases from companies in several countries and proposes a practical plan to centre the business on the customer, measuring almost in real time what matters to them.
First edition published by Crown Pub on 1 March 2001, within the business and economics field.
Aimed at executives, marketing professionals and readers interested in customer-oriented strategies.
