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The Customer Revolution
by Patricia B. Seybold, Ronni T. Marshak, Jeffrey M. Lewis · Crown Pub · tapa dura · 416 pages
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Pages: 416 pagesAuthor: Patricia B. Seybold, Ronni T. Marshak, Jeffrey M. LewisPublisher: Crown PubFormat: tapa duraLanguage: enRelease date: 1/3/2001ISBN: ISBN 9780609607725
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Synopsis of The Customer Revolution
En 'The Customer Revolution', Patricia Seybold explora cómo las empresas pueden prosperar en una era donde los clientes tienen el control. A través de análisis y casos de estudio de diversas empresas, Seybold ofrece una guía práctica para transformar los negocios y centrarse en el cliente, adaptando estrategias de precios, canales de distribución y diseño de productos para satisfacer las demandas de los consumidores en la economía actual. Este libro proporciona una visión valiosa para las empresas que buscan medir y monitorear lo que realmente importa a sus clientes en tiempo real.
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