by Patricia B. Seybold, Ronni T. Marshak · Ediciones Granica SA · tapa blanda · ISBN 9789506412999
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«Clientes.com» is the business essay by Patricia B. Seybold and Ronni T. Marshak, published by Ediciones Granica SA in paperback (543 pages, in Spanish).
The book analyses how Amazon, Cisco Systems and Dell Computer made customer service the core of their e-commerce. It studies practices of pioneering companies to design Internet strategies, facilitate customer relationships and achieve profitable businesses based on loyalty.
The Spanish edition was published in December 2000 and carries the subtitle 'Cómo crear una estrategia de negocios rentable para la Internet y el futuro'.
For business and technology professionals and students interested in customer-centric e-commerce strategies.
