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Strategic Management
by Gregory G. Dess, G.T. Lumpkin, Alan Eisner · McGraw-Hill Education · tapa blanda · 560 pages
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Pages: 560 pagesAuthor: Gregory G. Dess, G.T. Lumpkin, Alan EisnerPublisher: McGraw-Hill EducationFormat: tapa blandaLanguage: enRelease date: 21/9/2009ISBN: ISBN 9780077246266
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Synopsis of Strategic Management
Este libro, 'Strategic Management: Creating Competitive Advantages', quinta edición, de los autores Gregory G. Dess, G.T. Lumpkin y Alan Eisner, ofrece un tratamiento sólido de los temas tradicionales en la gestión estratégica, así como una cobertura exhaustiva de temas contemporáneos como las estrategias digitales y de Internet, la innovación y el espíritu empresarial corporativo, la gestión del conocimiento y los activos intelectuales. El texto se completa con casos ricos, relevantes y fáciles de enseñar. El estilo de escritura accesible de este texto y la gran cantidad de ilustraciones nuevas y actualizadas, que aclaran los temas más difíciles, hacen de este texto el mejor recurso para los estudiantes.
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