by Dave Allan, Matt Kingdon, Kris Murrin, Daz Rudkin · Capstone · tapa blanda · ISBN 9781841120218
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«Sticky Wisdom» is the essay on business creativity by Dave Allan, Matt Kingdon, Kris Murrin and Daz Rudkin, published by Capstone in paperback.
It starts from the idea that creativity is essential at work and is often demanded but rarely practised. The book divides it into six practical behaviours and shows that anyone, not just an eccentric genius, has creative potential, with exercises, cases and stories to develop it.
Second expanded edition, published in 2002; subtitle: «How to Start a Creative Revolution at Work». Part of the What If! collection; 256 pages, in English.
For teams, managers and business professionals who want to incorporate practical methods of creativity and innovation into their work environment.
