by Matt Kingdon · John Wiley & Sons · Tapa blanda · ISBN 9781118478103
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«The Science of Serendipity» is Matt Kingdon's essay on business innovation, published by John Wiley & Sons in 2012 (246 pages, in English).
The author, co-founder of What If! Innovation Partners, argues that innovation is not exclusive to startups and analyses how professionals in large organisations manage to drive new ideas. Through cases and anecdotes, he describes the process of turning an opportunity into a real product or service, and how established companies can renew themselves and compete.
Essay on business and innovation management. It may also appear with 256 pages depending on the edition.
Aimed at executives, innovation professionals and readers interested in managing change within large companies.
