by Carolina Hernández Cabrero · EDITORIAL CEP, S.L. · tapa blanda · ISBN 9788468197579
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«Social Media Marketing y Gestión de la Reputación Online» is the training manual by Carolina Hernández Cabrero published by Editorial CEP in paperback.
Explains how to integrate social media into a company, create blog content, use management and monitoring tools, and improve search engine positioning. It covers the work of the community manager, virtual communities, and online reputation management, including crisis communication.
Published in 2018 and written in Spanish, it is part of the Especialidades Formativas collection from Editorial CEP; it corresponds to training action COMM091PO, of 40 hours.
Aimed at students and professionals in commerce and marketing who are training in social media and online reputation.
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