by Byron Matthews, Tamara Schenk · John Wiley & Sons Inc · tapa dura · ISBN 9781119440277
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«Sales Enablement» is the business management essay by Byron Matthews and Tamara Schenk, published by Wiley in hardback (256 pages, in English).
The work explains what sales enablement is and how to apply it to align training, content, and coaching with commercial objectives. With a practical approach and real company cases, it details how to build a sales force training program, measure its impact, and increase revenue in a market with increasingly informed buyers.
The full subtitle of the work is «A Master Framework to Engage, Equip, and Empower a World-Class Sales Force». The edition is from 2018.
Aimed at executives, training managers, and sales professionals who want to implement or improve a sales enablement program.
