by Ford Harding · Adams Media Corporation · tapa blanda · ISBN 9781558504202
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«Rain Making» is the professional sales and marketing guide by Ford Harding, published by Adams Media Corporation in paperback (287 pages, in English).
Practical guide for professionals who need to attract clients. Explains how to generate leads, make cold calls, build a network of contacts, and create promotional materials. Reviews marketing and sales tactics, from prospecting to closing, and how to integrate them into a strategy: includes checklists, tables, and guides.
Subtitle: «The Professional's Guide to Attracting New Clients». Edition published in August 1997; the work originally appeared in 1994. Includes bibliographic references (pages 281-284) and index.
Aimed at service professionals seeking to attract clients and advance their careers.
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