by Ford Harding · Society for Marketing Professional Services · tapa blanda · ISBN 9780971253490
VAT included
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«Creating Rainmakers» is Ford Harding's guide to attracting new clients in hardback (274 pages, in English).
Guide aimed at managers of professional services firms who want to generate leads and close new business. It explains how to turn accountants, architects, lawyers, consultants, and engineers into client getters, with the rainmaker model and the elements of rainmaking, tips on contacts and selling.
Published in 1998 by Society for Marketing Professional Services in its first edition.
Intended for executives and partners of professional firms who want their team to be able to win clients.
