by Daniel Rodríguez del Pino, José Antonio Miranda Villalón, Antonio Olmos Hurtado, Rafael Ordozgoiti de la Rica · Editorial Esic · tapa blanda · ISBN 9788473568494
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«Publicidad on line: Las claves del éxito en Internet» is the digital marketing book by Daniel Rodríguez del Pino and other authors (ESIC, paperback).
Explains the process of creating online campaigns: from the technical briefing to formats (text links, buttons, interstitials, rich media and video) and online TV with pre-rolls. Analyses creative lines such as advergaming and platforms: search engines, email, mobile, affiliate networks and social networks; closes with online media and advertising buying.
The work is the second revised and updated edition. It belongs to the collection Libros profesionales de empresa. It is published by ESIC Editorial in Madrid and has 253 pages.
For marketing, advertising and digital communication professionals and students interested in planning and buying online advertising.
