by Emilio Giménez Díaz-Oyuelos, Ignacio Soret Los Santos · ESIC Editorial · tapa blanda · ISBN 9788473566896
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This book, written by Emilio Giménez Díaz-Oyuelos and Ignacio Soret Los Santos, provides a technical and practical guide to sales forecasting systems in the business environment. Through its pages, the authors explore both quantitative and qualitative methods, analyzing critical factors, common errors, and calculation techniques such as regression and exponential smoothing, making it an essential tool for professionals and students in the field. The work is structured into three fundamental parts: general considerations on forecasting in functional areas, a detailed section on statistical calculation methods, and a series of practical cases that facilitate the application of theoretical concepts.
