by Daniel Solana · DoubleYou · tapa dura · ISBN 9788461405848
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Postpublicidad» is Daniel Solana's essay on advertising in the digital age, published by DoubleYou in hardback (297 pages, in Spanish).
The author starts from the emergence of the internet and new media to explain how advertising has ceased to be a one-way message. Solana argues that advertising pieces must become appealing content, uses yin and yang to describe their tensions, and analyses the liquid nature of the web, the dissolution of the media ecosystem, and the need for brands to learn the social and human language of people.
The work was published in 2010 and the cover corresponds to the 2nd edition. It falls under the category of Business and Economics.
For advertising, marketing, and communication professionals, as well as readers interested in the impact of the internet on brand discourse.
