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Nuevos productos: Las claves del éxito
by Robert J. Thomas · · tapa dura · 373 pages
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Pages: 373 pagesAuthor: Robert J. ThomasPublisher: Publisher to be confirmedFormat: tapa duraLanguage: es-ESRelease date: 1/1/1997ISBN: ISBN 9788423415120
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Synopsis of Nuevos productos: Las claves del éxito
Este libro de Robert J. Thomas, publicado en 1997 por Ediciones Deusto, explora las claves para el éxito en el lanzamiento de nuevos productos. Con 373 páginas, esta obra ofrece una visión detallada y práctica sobre las estrategias y consideraciones esenciales para la gestión y comercialización de nuevos productos en el mercado.
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