by Robert L. Cross, Robert J. Thomas · Jossey-Bass · tapa dura · ISBN 9780470392492
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«Driving Results Through Social Networks» is the essay by Robert L. Cross and Robert J. Thomas, published by Jossey-Bass in hardback (240 pages, in English).
The book, based on more than a hundred companies and government agencies, explains how informal social networks shape organizational performance. It proposes visualizing them, aligning them with strategy, driving innovation and reducing costs, and demonstrates that managing these invisible assets improves results.
Subtitle: «How Top Organizations Leverage Networks for Performance and Growth». Published on 9 January 2009; part of the Jossey-Bass business & management series, an imprint of Wiley.
Aimed at executives, managers and professionals interested in improving organizational performance through the analysis of social networks within the company.
