by Virginie Berger · IRMA · tapa blanda · ISBN 9782367480039
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This book by Virginie Berger is an essential guide for artists, producers, labels, and managers looking to navigate the complex digital landscape. It explores innovative strategies for music promotion, distribution, and monetization, emphasizing the importance of building strong, direct relationships with fans in an ever-evolving market. Through practical case studies, the author details key concepts such as direct-to-fans, fan base management, content creation for various platforms, and modern monetization methods, from streaming to digital distribution.
