by Fernando Alberto de Nuñez y Lugones · MCGRAW HILL (FONDO) · tapa blanda · ISBN 9788448133283
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«Modelos de negocios en Internet. Visión poscrisis» is the guide by Fernando Alberto de Nuñez y Lugones, published by McGraw Hill in paperback.
The book analyses the Internet business environment after the crisis and reviews the key concepts for operating in it: revenue models, business strategies, new platforms, and the areas of finance, marketing and operations. It also devotes a section to the Internet in Latin America and offers a macroeconomic view of the phenomenon.
The work consists of 365 pages, is in Spanish and falls within the categories of business and economics and technology, with a professional focus.
Aimed at professionals, students and entrepreneurs seeking to understand and apply digital strategies in their activity.
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