
by Pascal Py · Gestión 2000 · tapa blanda · ISBN 9788480888943

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This book by Pascal Py, published by Gestión 2000, offers methods and techniques to successfully close deals with clients. It addresses the crucial moment of the sales interview, where the desire to win and the fear of losing converge. It provides strategies to overcome the client's doubts and dominate the situation, teaching the art of closing at various points in the commercial interaction. Ideal for sales and marketing professionals looking to refine their negotiation and closing skills.
