by Federico Martrat Sanfeliu, Jose Martrat · Pearson · libro de bolsillo · ISBN 9788490356029
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This book is an essential guide for executives and professionals looking to design a successful digitalization strategy for their companies. Through a 10-step management model, the authors provide practical keys to adapt management, marketing, team leadership, and sales to the current digital environment. The work stands out for its direct and easy-to-understand approach, making it an essential tool for navigating a market where technological adaptation is fundamental for survival and commercial growth.
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