by Fede Martrat, José Martrat · Plataforma Editorial · tapa blanda · ISBN 9788415577195
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«El vendedor de confianza: La herramienta para impulsar mis ventas» is the sales essay by Fede and José Martrat, in paperback from Plataforma Editorial.
Through a story set in ancient Mesopotamia, the book proposes a method for sales professionals to build trust with their clients and stand out from the competition. It offers practical keys to boost sales and cement relationships based on credibility.
Published in July 2012, it is part of the Empresa collection and features a prologue by Carles Torrecilla, a professor at ESADE.
The book is aimed at salespeople and sales managers who want to improve their visits and calls.
