by Francisco Javier Maqueda Lafuente, José Daniel Barquero Cabrero, Aitor Maqueda Solórzano · McGraw Hill · ISBN 9788494199318
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This book offers a comprehensive overview of implementing marketing and public relations strategies specifically designed for small and medium-sized enterprises (SMEs). Through a practical and academic approach, the authors analyze how these organizations can enhance their visibility and competitiveness in today's market. Written by business experts, the work provides essential tools for managers and entrepreneurs to effectively manage their corporate communication and relationships with their environment, adapting traditional techniques to the specific needs and resources of SMEs.
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