by José María Ferré Trenzano · Vicens-Vives. · tapa dura · ISBN 9788431625252
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«Marketing y competitividad: su diagnóstico en la empresa» is the business essay by José María Ferré Trenzano, published by Vicens-Vives in hardback.
The work focuses on diagnosing marketing and competitiveness within the company. It proposes an analysis of market organization, sales and distribution, as well as their relationship with the business's competitive situation.
Work published in Barcelona in 1988, in Spanish, with bibliography on pages 302-303.
For executives, marketing professionals and students of economics and business who want to delve into commercial diagnosis.
