by Elaine Floyd · Frederick Fell · tapa blanda · ISBN 9780963022240
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«Marketing with Newsletters» is Elaine Floyd's guide to newsletter marketing, published by Frederick Fell in paperback (330 pages, in English).
Explains how to use newsletters to increase sales, add members, and raise funds. Covers the design, writing, and production of these publications in print, by fax, or on the web, and offers examples and case studies for applying newsletter marketing principles.
Second edition. Elaine Floyd, also author of «Advertising From the Desktop», revises her work to add advice on web design.
For marketing professionals, newsletter editors, and organizations seeking funding through periodical publications.
