by Antonio José Escobar Burgos, Yolanda González González · Sintesis · tapa blanda · ISBN 9788497567510
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This book, 'Tourism Marketing', offers a complete and updated vision of marketing strategies applied to the tourism sector. Written by Antonio Escobar Burgos and Yolanda González González, the book addresses key topics such as tourism brand management, market analysis and consumer trends, as well as the most effective tools and techniques for the promotion and marketing of destinations and tourism services. Ideal for students and tourism professionals looking to improve their skills and knowledge in the area of marketing.
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