by Antoni Serra Cantallops · Ediciones Pirámide · tapa blanda · ISBN 9788436816532
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«Marketing turístico» is the tourism marketing handbook by Antoni Serra Cantallops, published by Ediciones Pirámide in paperback (400 pages, in Spanish).
It analyses the particularities of tourism products and services and their influence on marketing. It reviews the role of marketing in tourism, demand and market analysis, consumer behaviour, segmentation, the marketing mix, strategic commercial planning and the various tourism operators.
The work, published in 2002, belongs to the Marketing Sectorial collection by Ediciones Pirámide.
For tourism industry professionals interested in the marketing of services and destinations.
