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Marketing turístico
by Antoni Serra Cantallops · Ediciones Pirámide · tapa blanda · 400 pages
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Pages: 400 pagesAuthor: Antoni Serra CantallopsPublisher: Ediciones PirámideFormat: tapa blandaLanguage: es-ESRelease date: 19/4/2002ISBN: ISBN 9788436816532
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Synopsis of Marketing turístico
Este libro de Antoni Serra Cantallops, publicado por Pirámide Ediciones, analiza y describe los elementos que diferencian los productos y servicios turísticos de otros, así como las peculiaridades inherentes a su comercialización. Se estudia el papel del marketing en el sector turístico, estableciendo los aspectos diferenciales de los servicios turísticos que influyen en las decisiones comerciales. Además, se realiza un análisis de la demanda, del entorno y de los mercados turísticos, examinando el comportamiento del consumidor y la segmentación de los mercados del sector.
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