by Margarida Ruas dos Santos · ISBN 5602072360065
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«Marketing Político de Margarida Ruas dos Santos» is the book on political marketing by Margarida Ruas dos Santos, in Portuguese.
The work studies the application of marketing techniques to the political sphere: how a public message is developed, a candidate's image is projected, and the communication of a political organisation is structured.
Intended for students and communication professionals, as well as readers interested in political communication.
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