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Marketing. Mementos
by Ugo Brassart, Jean-Marie Panazol · Hachette · tapa blanda · 252 pages
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Pages: 252 pagesAuthor: Ugo Brassart, Jean-Marie PanazolPublisher: HachetteFormat: tapa blandaLanguage: frRelease date: 1/8/1996ISBN: ISBN 9782011671554
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Synopsis of Marketing. Mementos
Este libro ofrece una presentación completa y sintética de los diferentes dominios del marketing y de la acción comercial, abarcando tanto los aspectos estratégicos como operacionales. Se dirige a estudiantes en STS (acción comercial, fuerza de venta, técnico-comercial), IUT, primer y segundo ciclo universitarios, escuelas de comercio, así como a profesionales de la empresa. Explora temas como la investigación de mercado, el comportamiento del consumidor, la segmentación, la oferta de la empresa (producto, marca, precio), la distribución, la comunicación y las estrategias de exportación.
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