by Michael Tasner · Financial Times Prentice Hall · tapa dura · ISBN 9780137081097
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«Marketing in the Moment» is the practical Web 3.0 marketing guide by Michael Tasner (Financial Times Prentice Hall, hardback, 224 pages, in English).
How to make the most of Web 3.0 marketing with internet, mobile and social media to improve sales, traffic and market share. Michael Tasner explains which technologies work, how to use virtual collaboration to cut costs and speed up campaigns, and how to create realistic three-, six- and twelve-month action plans for any business.
First edition published in 2010. Includes a foreword by Jay Conrad Levinson, known as the father of guerrilla marketing.
For marketing professionals, entrepreneurs and executives who want to move from strategy to execution in digital marketing.
