by Daniel S. Janal · Pearson Consumo · tapa blanda · ISBN 9789684444393
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«Marketing en Internet» is the online marketing guide by Daniel S. Janal, published by Pearson Consumo in paperback (386 pages, in Spanish).
The book explains how to design an online marketing strategy, sell through the Internet and promote a website to gain visits and lifelong customers. It also covers online marketing tools, one-to-one marketing programmes and online media relations.
Published in 2000. The subtitle of the work is «cómo lograr que la gente visite, compre y regrese a su sitio Web».
Aimed at professionals, entrepreneurs and students interested in applying business strategies in the digital environment.
