by Enrique de La Rica · tapa blanda · ISBN 9788441501867
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«Marketing en Internet» is the practical guide to online marketing by Enrique de la Rica, published by Anaya Multimedia in paperback (in Spanish).
An introductory work that explains how to use the internet as a commercial channel: it covers the fundamentals of digital marketing and the keys to making products and services known online. It is conceived as a practical guide for starting out in online promotion.
Edition published in June 2000; it falls within the categories of business, economics and technology.
Intended for marketing professionals and business students who are starting out in promoting products and services on the internet.
