by Fernando Paniagua Martín, Adolf Rodés Bach · Ediciones Paraninfo, S.A · tapa blanda · ISBN 9788413665139
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«Marketing digital 2.ª edición» is the digital marketing handbook by Fernando Paniagua Martín and Adolf Rodés Bach, published by Paraninfo in paperback.
Textbook for the Digital Marketing module of the higher cycles in Sales Management and Commercial Spaces and Marketing and Advertising. Explains internet and digital media fundamentals, web analytics, SEO and SEM, online advertising, email marketing and e-commerce. Includes a practical case study on creating a virtual store and 300 activities.
Second edition of 2022, in Spanish, with 252 pages. Part of the Commerce and Marketing collection by Ediciones Paraninfo.
For students of the higher cycles in Sales Management and Commercial Spaces and in Marketing and Advertising.
