by José Luis del Olmo Arriaga · Ediciones Internacionales Universitarias · tapa blanda · ISBN 9788484692287
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«Marketing de la moda» is the marketing manual by José Luis del Olmo Arriaga and Francesca Broglia, published by Ediciones Internacionales Universitarias.
Study of marketing applied to the fashion sector: it analyses the market and its environment, product segmentation and positioning, consumer and distribution channel purchasing behaviour, market research and the fashion marketing mix, with its strategies and planning.
Second edition, published in 2008. Paperback, 320 pages, in Spanish; belongs to the Yumelia collection.
For fashion professionals: managers, designers, stylists, marketing directors, salespeople, retailers and interested general public.
