by Sandro Castaldo · EGEA · tapa blanda · ISBN 9788823827066
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«Marketing» is the marketing manual by Sandro Castaldo, published by EGEA in paperback (180 pages, in Italian).
The book compares three business orientations: product, sales, and customer; companies that build lasting trust by keeping promises become more competitive. Castaldo divides it into four blocks: understanding the market, defining marketing strategies, using marketing levers, and exploring new frontiers.
It belongs to the Pixel collection of the EGEA publishing house.
Designed for students and professionals in business and economics, with an interest in marketing and business management.
