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Marketing
3.8
Negocios y EconomíaISBN | 9780538870115
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Product details
Pages: 693 pages
Author: Charles W. Lamb, Joseph F. Hair, Carl McDaniel
Publisher: South-Western
ISBN: 9780538870115
Format: tapa dura
Language: en
Release date: 5/8/1997
ISBN: 9780538870115
Synopsis of Marketing
Este libro de texto sobre marketing, escrito por Charles W. Lamb, Joseph F. Hair y Carl McDaniel, ofrece una visión completa y actualizada del campo del marketing. Cubre los conceptos y teorías más recientes, incluyendo el marketing en Internet, los planes de marketing, el valor del cliente, las pequeñas empresas, el marketing global y multicultural, la ética y las carreras en marketing. El libro está organizado en torno al marketing mix y proporciona ejemplos actuales y prácticos.
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About the author
Charles Wilson Lamb
Mathematician; Ph.D. University of Illinois at Urbana-Champaign 1969
Born in 194462 titles published
View full profileBest-selling books in Marketing and Advertising
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