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Marketing 1 to 1
by Don Peppers, Martha Rogers · Makron Books · tapa blanda · 102 pages
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Pages: 102 pagesAuthor: Don Peppers, Martha RogersPublisher: Makron BooksFormat: tapa blandaLanguage: pt-BRRelease date: 1/1/2001ISBN: ISBN 9788534613361
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Synopsis of Marketing 1 to 1
Este libro es una guía ejecutiva esencial para comprender e implementar estrategias de Customer Relationship Management (CRM). Escrito por el reconocido Peppers & Rogers Group, la obra ofrece una visión profunda sobre cómo las empresas pueden personalizar sus interacciones con los clientes para mejorar la lealtad y la rentabilidad en el mercado actual. Esta edición, publicada por Makron Books, se presenta como una herramienta fundamental para profesionales y estudiantes interesados en el marketing relacional y la gestión estratégica de clientes. A través de sus páginas, los autores desglosan conceptos clave para transformar la relación entre marca y consumidor en un activo estratégico.
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