by Paul Hague, Peter Jackson · tapa blanda · ISBN 9780749417857
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«Market Research: A Guide to Planning, Methodology and Evaluation» is the market research guide by Paul Hague and Peter Jackson, in paperback.
Introduction to market research for business or marketing students: covers planning, methodology and project evaluation, recent developments such as online data access and software systems, customer satisfaction and the use of the internet.
Published by Kogan Page in 1996, with 224 pages and text in English. Includes a bibliography and a list of useful contacts.
Aimed at business or marketing students taking market research, as well as professionals new to the subject.
Sir Peter Robert Jackson is a New Zealand filmmaker, entrepreneur and visual effects pioneer. He is best known as the director, writer, and producer of the Lord of the Rings trilogy (2001–2003) and the Hobbit trilogy (2012–2014), both of which are adapted from the novels of the same name by J. R. R. Tolkien. Other notable films include the critically lauded drama Heavenly Creatures (1994), the horror comedy The Frighteners (1996), the epic monster remake film King Kong (2005), the World War I documentary film They Shall Not Grow Old (2018) and the documentary The Beatles: Get Back (2021). He is the fourth-highest-grossing film director of all-time, with his films having made over $6.5 billion worldwide.
