by Paul N. Hague, Peter Jackson · Polytechnica · tapa blanda · ISBN 5602072280257
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«Como Fazer Estudos de Mercado» is the marketing guide by Paul N. Hague and Peter Jackson, published by Polytechnica in paperback, in Portuguese.
Practical guide that teaches how to plan and execute market research before launching a product or service. It presents methodologies for collecting and analyzing data, and interpreting results to make strategic business decisions in the modern company.
The edition consists of 240 pages and falls within the Business and Economics area.
For marketing professionals and entrepreneurs seeking to reduce the risk of their launches through market data.
Sir Peter Robert Jackson is a New Zealand filmmaker, entrepreneur and visual effects pioneer. He is best known as the director, writer, and producer of the Lord of the Rings trilogy (2001–2003) and the Hobbit trilogy (2012–2014), both of which are adapted from the novels of the same name by J. R. R. Tolkien. Other notable films include the critically lauded drama Heavenly Creatures (1994), the horror comedy The Frighteners (1996), the epic monster remake film King Kong (2005), the World War I documentary film They Shall Not Grow Old (2018) and the documentary The Beatles: Get Back (2021). He is the fourth-highest-grossing film director of all-time, with his films having made over $6.5 billion worldwide.
