by Rui Valada · Cultura Editora · tapa blanda · ISBN 5602072280189
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Que é o Franchising?» is the business essay by Rui Valada, published by Cultura Editora in paperback (192 pages, in Portuguese).
An informative work explaining franchising as a method of commercial expansion based on licensing a business's know-how and leveraging established brands. Rui Valada approaches the model from the management of organizations and companies, with a technical and practical focus for entrepreneurs and sales professionals.
The work falls under the Business and Economics category.
For entrepreneurs and sales and business professionals interested in the franchise model.
