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Manual del redactor publicitario
by Mariano R. Castellblanque · CIMS · tapa blanda · 176 pages
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Pages: 176 pagesAuthor: Mariano R. CastellblanquePublisher: CIMSFormat: tapa blandaLanguage: es-ESRelease date: 1/1/1997ISBN: ISBN 9788489643338
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Synopsis of Manual del redactor publicitario
Este manual ofrece una guía completa para redactores publicitarios, abordando las reglas, normas y técnicas esenciales para dominar la profesión. Con un prólogo de Luis Bassat, el libro explora las claves de la comunicación global y proporciona herramientas prácticas para la creación de textos publicitarios efectivos. Ideal para estudiantes y profesionales del marketing y la publicidad que buscan perfeccionar sus habilidades de redacción.
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