by Jose Daniel Barquero, José Daniel Barquero · Gestión 2000 · tapa blanda · ISBN 9788480883283
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«Manual de relaciones públicas empresariales e institucionales», by José Daniel Barquero, is the manual published by Gestión 2000 in paperback (747 pages).
The work explains how to manage communication and image for companies and institutions: strategies, techniques and tools to plan and execute public relations actions, with a practical approach aimed at professionals in the sector and students of the subject.
The work belongs to the ESERP University Collection and this is its second expanded edition. Published in 1999, it is written in Spanish.
Aimed at professionals in the sector and university students of public relations and communication.
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