by José Daniel Barquero · Deusto · tapa dura · ISBN 9788423426744
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«El libro de oro de las relaciones públicas y el marketing» is the public relations and marketing handbook by José Daniel and Mario Barquero (Deusto, hardback).
A reference work that combines the foundations of public relations with marketing theory and applies them to daily business management. It explains how to retain clients, attract new ones, and strengthen organizational communication, with a clear, systematic, and practice-oriented approach.
It is the first volume in Deusto's Public Relations collection and corresponds to the fifth expanded and updated edition of the work.
Designed for professionals and students of public relations, marketing, and business communication seeking a reference work to consult and apply in their work.
