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Management transversal de la marque
by Géraldine Michel · · tapa blanda · 344 pages
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Pages: 344 pagesAuthor: Géraldine MichelPublisher: Publisher to be confirmedFormat: tapa blandaLanguage: frRelease date: 11/9/2013ISBN: ISBN 9782100590216
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Synopsis of Management transversal de la marque
Este libro explora la gestión transversal de la marca, adentrándose en el corazón de las marcas y su labellisation FNEGE. Ofrece una exploración profunda para estudiantes de máster en marketing y profesionales interesados en la gestión de marcas.
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