Making Innovation Work

Synopsis of Making Innovation Work

This book offers a formal innovation process that has been proven to work at companies like HP, Microsoft, and Toyota, helping managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience, as well as the most thorough review of innovation research ever performed. The book shows what works, what doesn't, and how to use management tools to dramatically increase the payoff from innovation investments. Learn how to define the right strategy for effective innovation, how to structure an organization to innovate best, how to implement management systems to assess ongoing innovation, and how to incentivize teams to deliver.