by Matthew Dixon, Brent Adamson · Portfolio · tapa dura · ISBN 9781591844358
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In "The Challenger Sale", Matthew Dixon and Brent Adamson challenge conventional wisdom about relationship building in sales. Based on an exhaustive study, they reveal that high-performing sales representatives not only build relationships but also challenge customers, offering unique perspectives and tailoring their messages to the customer's specific needs. This distinctive approach drives customer loyalty and growth, demonstrating that almost any average rep can succeed by reframing customer expectations and delivering a distinctive purchase experience.
Tapa dura
